Journal
Things we found out the expensive way.
Specific failures, written down so you can recognize them on your own site. What broke, why nobody noticed, and what it cost. We're generous with the diagnosis and keep the repair, same as every other trade.
8 pieces
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Newest first4 months in the wrong typeface
A font file claimed 672 bytes of character map and had 410. Design tools didn't care. Every browser refused it.
Your og:image is probably a 404
The tag is in your HTML. The file isn't on your server. Nobody finds out because nothing throws an error.
What AI says about you when you are not in the room
One short file on your site decides how an assistant describes your business. Almost nobody has written theirs.
30 tells that say a robot made it
Buyers can't name them but feel every one. The list, and what to ship instead.
Your analytics is undercounting
Third-party tag scripts get blocked before they load. You're not looking at your traffic. You're looking at a sample.
What $99 a month actually costs
5 years, $6,000, and nothing to show for it. The math nobody does out loud.
Telling an assistant which sentence to read
Speakable markup takes a few lines and almost nobody ships it.
Why we won't hand-build your checkout
We build Shopify stores and wire up your CRM. What we won't do is write our own payment code. Here's why.