Websites that make a name look as good as the work behind it.
An independent artist, a detailing shop, two mobile IV companies, a consulting firm and a dealer software company have trusted us with the first impression they make online. Each site is drawn from its owner's own photographs and vocabulary, then written and coded by hand, which is why none of them resembles another.
A good website has to do four things at once.
Most of the sites we are asked to review manage one or two of them: handsome and slow, or well ranked and difficult to use, with accessibility attended to only after a complaint. The cause is structural. Design, code and search usually pass through different hands at different times, and each inherits the compromises of the last. We do all four in the same build, and nothing launches until each has been tested.
Looks like the business
The design is built from your own photographs, logo and colors. If the photographs won't carry a website, we say so before the build begins, while there is still time to take better ones.
Gets found
Every service you offer and every area you serve receives its own page, with its own title and its own answer to the question a customer typed. That page is the unit a search engine ranks.
Loads fast
The pages are static files, free of page builders and plugins, so a phone on a weak signal has almost nothing to download.
Works for everyone
We build to the WCAG accessibility standard and test keyboard navigation and color contrast before launch. A customer who cannot use the site is a customer you never hear from.
- Designer makes the mockup
- Developer rebuilds it in a theme
- SEO vendor adds plugins
- Accessibility after a complaint
Months, as a rule, with something lost at every hand-off.
- A prompt or a form
- A shared component library
- The same layouts everyone else gets
Quick to launch, and indistinguishable from everything else built the same way.
- Design, copy, code, search and accessibility together
- One build one set of files
- Launch checks must all pass
- Launch
About a week, with one team accountable for the whole result.
Before and after
Every client arrived with a site already. This was The Drip Lab's when we found it, and this is the site today. Drag the handle to compare.
A homepage for a business that doesn't exist.
Ink & Iron is a tattoo shop we invented to show what a single, well-chosen idea does for a homepage. Here the idea is a torn flash-sheet poster, with the shop's name set across the tear: printed ink on the paper, light against the photograph.
Open it full screen →
Included in every build
See the checksLaunch checks
Before launch, every page is checked for fonts that fail to load, dead links, leftover placeholder text, stock phrasing and colors that flash as the page renders. A single failure holds the launch until it is fixed.
Tested forms
We submit a real enquiry and tap the phone number on a real phone, then confirm that both arrive in your analytics. An enquiry that goes unrecorded is one you paid to earn and never saw.
Your accounts
The domain, hosting, analytics and site are registered in your name from the first day. Should you ever leave us, nothing needs to be handed back.
From the journal
All 8 posts4 months in the wrong typeface
CraftA font file claimed 672 bytes of character map and had 410. Design tools accepted it. Every browser refused it.
Your og:image is probably a 404
DiagnosticsThe tag is in your HTML but the file isn't on your server, so shared links show a gray box.
What AI says about you when you are not in the room
AEOOne short file on your site shapes how an assistant describes your business. Most businesses haven't written one.