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Coverage beats cleverness.

Search is mostly a question of whether you have a real page for the thing somebody typed. Most businesses have 4 pages and are competing against 30. That's true for a plumber in one town and for an SMB trying to rank nationally.

Scoped monthly
3-month minimum
One new page a month

The Drip Lab Franklin, TN page: headline naming the town, one sentence of facts, a nurse at work
The Drip Lab · Franklin, TN · one of 34 place pages
The same page lower down: the 3 most requested drips for Franklin residents with prices
The same page · offers written for Franklin residents

How we approach it

  • A page per place, with its own facts. 34 on our largest build, each written from that place's facts. Search engines caught on to the swapped-town-name template years ago.
  • Structured data that can be checked. Hours, service radius, credentials, payment methods, and offers, all machine-readable.
  • IndexNow on every change. Bing and the engines that share its index are notified the moment a page's content changes, instead of waiting weeks for a crawl.
  • A sitemap that stays accurate. Timestamps come from the source files, and any indexable page missing from it gets added automatically.

What the retainer includes

One new page a month, business profile posts, schema and review markup upkeep, and a monthly report that says what moved. 3-month minimum, because nothing in organic search shows up faster than that. Cancel any time after.

If a month produces nothing worth reporting, the report will say so.