Home / Portfolio / The Drip Lab
5 pages, and a competitor in the About Us.
Nashville mobile IV therapy, serving Broadway hotels, bachelorette parties in The Gulch, and festivals. We inherited 5 pages, one of which introduced the business by describing somebody else's. It's now 89 pages, 23 of them articles, all built for search and for AI assistants.
Nashville, TN
thedriplabtn.com ↗
89 pages
The inherited About page, unedited. A stock nurse, a headline built from two phrases on our banned list, and in the second paragraph, another company's registered name where this one's should have been. This is the page the rebuild started from.
On a phone, which is where a bachelorette party in a Broadway hotel books from at 11 at night. Reviews, headline, and booking button all in the first screen.
The problem
The site was 5 pages long, and the About Us named a competitor. Whoever built it had worked from another company's copy and left that company's name in it. It had been live like that on the one page where a stranger goes specifically to decide whether to trust you.
The About page was doing marketing for somebody else, in public, for months.
Underneath that, Nashville has more mobile IV providers than it has neighborhoods, and they all say the same 4 things. Ranking meant covering more ground, more precisely, than anyone else was willing to write.
What we did
- Threw out every inherited word. Starting with the paragraph that named a competitor. Every page rewritten from verified facts about this business and nothing else.
- 34 location and service pages. East Nashville, Germantown, The Gulch, Hillsboro Village, Brentwood, Franklin, Murfreesboro, plus event pages for CMA Fest, Bonnaroo and the Music City Grand Prix.
- 23 articles answering the questions people actually type, from hangover recovery to whether IV therapy is safe.
- Structured data on every page: the medical director's credentials, service radius, hours, payment methods, the menu, and a booking action, all machine-readable.
- The answer-engine layer. Quick-answer and breadcrumb markup on nearly every page, speakable markup on 59, and a written brief for assistants at the root.
The 89 pages are a map of every way somebody might ask.
Kept honest
Modified dates come from the source file, so a page only claims to be updated when its words actually changed.